Pé Direito
Gelados Olá
Note: This project never made it out of the freezer. The client chickened out at the last minute, melting away what could have been a scoop of pure genius.
In 2022, a year of new beginnings, we wanted to inspire people to start fresh with optimism. So we rebranded a classic ice cream that everyone already knew, simply by changing the way it was seen. The Funny Feet.
Without altering production, ingredients, or even colors, we turned what had always been a left foot into a right foot, a universal symbol of good luck and positivity.
Launched on January 1st as “Pé Direito” (literally “Right Foot”), the ice cream wanted to become more than a treat: a playful ritual to celebrate life’s milestones, from exams and new jobs to first nights on stage or the start of a big journey.
