I was diagnosed with red hair very early in life, but that never stopped me. I was once a marine biologist, working under the heat of Kruger Park, the snow of Vancouver, and the rain of Wales, and still finding time to save a million baby turtles in Greece.

Eventually, I traded the World for the Word and became a copywriter.

I've found himself at renowned advertising agencies such as Bar Ogilvy, Wunderman Thompson and Dentsu Creative. These places gave me countless reasons to celebrate.

A team for human-rights fans at the World Cup in Qatar. The first female character to a 30-year-old sports cartoon. A fashion collection with real vests from Doctors Without Borders. Campaigns to make Lisbon a European Green Capital, to protect the ocean or to reunite families at Christmas.

In the last two years I was also Jury Chairman in ADC*UA Awards 2024 and jury member at the ADCE. These are the reasons I show up to work every day. To learn great work and trying my best to do the same.

Blessed with incredible luck in life.