About Me
I was diagnosed with red hair very early in life, but that never stopped me. I was once a marine biologist, working under the heat of Kruger Park, the snow of Vancouver, and the rain of Wales, and still finding time to save a million baby turtles in Greece.
Eventually, I traded the World for the Word and became a copywriter.
I've found himself at renowned advertising agencies such as Bar Ogilvy, Wunderman Thompson and Dentsu Creative. These places gave me countless reasons to celebrate.
Professionally, more than the Gold Cannes Lion, Clio Grand Prix, and awards at the One Show, Eurobest, Epica, and Cresta, what truly matters were the ideas.
A team for human-rights fans at the World Cup in Qatar. The first female character to a 30-year-old sports cartoon. A fashion collection with real vests from Doctors Without Borders. Campaigns to make Lisbon a European Green Capital, to protect the ocean or to reunite families at Christmas.
In the last two years I was also Jury Chairman in ADC*UA Awards 2024 and jury member at the ADCE. These are the reasons I show up to work every day. To learn great work and trying my best to do the same.
Blessed with incredible luck in life.
AWARDS
4 Cannes Lions | 11 Clios | 2 Lia | 1 One Show | 8 Cresta | 4 Eurobest | 4 ADCE | 6 EL Ojo | 2 Gerety Awards | +20 CCP | +20 M&P
The Approach
Documentary that meets conceptual art, creating narratives that transcend traditional boundaries.
Is to illuminate hidden stories and challenge viewers to see the world through a different lens.
The Mission
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