Help is the Trend

Doctors of the World

“Help Is the Trend” turned solidarity into a social movement at NOS Primavera Sound, inviting festivalgoers and influencers to make helping others visible. Médecins du Monde challenged attendees to wear the organization’s iconic vests, take a selfie, and share it on Instagram with #HelpIsTheTrend, transforming each post into awareness that reached thousands. Every vest carried real history, having been used in humanitarian missions from the Haiti earthquake and the Iraq war to cholera outbreaks in Africa and Portugal’s 2017 wildfires.

Reinterpreted by national designers and exhibited at the festival, the pieces merged fashion with purpose, turning aid into something people wanted to wear and share. After the event, the vests were auctioned, raising nearly €20,000 to support Médecins du Monde’s ongoing missions worldwide.

Five mannequins dressed in colorful vests and layered clothing, with distinct patterns and accessories, displayed in a row against a plain background.
  • An image of the Float House.
  • An image of The Float House.
  • An image of the Float House.
  • A woman with glasses and long hair, wearing a dark jacket, working with white powder on a table, surrounded by jars, containers, and cloths in a bright room.
  • Young man working at a sewing machine in a well-lit room with tools and fabric around.
  • Woman with red hair wearing a t-shirt and rainbow-striped vest pointing to her badge at a health aid event.
  • A woman interviews a man with a TVI microphone at an outdoor event, with a person filming and making a video recording nearby.