Drawn To Equality

Visa

Drawn to Equality is testament to the big impact even the tiniest change can have. The ripples that a simple idea, seeded in the right place, can create.

The audacity and subversiveness of this campaign is what sets it apart. By introducing the first female character to a longstanding daily cartoon in Portugal's top sports newspaper, we sparked nationwide debate on gender representation and equality. Our small but mighty female barber, discussing football alongside and equal to men, symbolizes a powerful paradigm shift. A permanent change to the prevailing narrative, underscoring the imperative of diversity in media. And the enduring power of cartoons to change society.

An infographic showing the evolution of a cartoon football newspaper strip from 1990 to 2024, highlighting increasing representation of women in football.
  • An image of Greenspacing.
  • An image of Greenspacing.
  • A man with glasses and dark hair on a TV screen holding a newspaper, with news graphics and text in Portuguese, and a balcony with a building visible in the background.
  • A collection of Portuguese newspapers and magazines displayed on a table, including a comic strip featuring cartoon characters and headlines about soccer and current events.
  • Person holding a newspaper titled 'A Bola' with a comic strip at the top and a headline about a 30 million euro sports loan, wearing a white sweater, against a black background.
  • Woman holding a newspaper in a store aisle filled with snacks and magazines.
  • A collection of newspapers and magazines, including a headline about a 30 million euro bond loan, with illustrations and advertisements, and the text 'Go Wild and Free' at the top.