Breaking News
CNN
For the launch of CNN Portugal, this campaign was designed to demonstrate the brand’s core values: speed, global reach, and independence. Instead of traditional ads, we transformed live news into communication in real time. Using CNN’s international coverage, we captured footage of major global events as they happened, from Covid protests to rocket launches and COP26 speeches and within minutes edited them into 10-second films.
By turning the news cycle itself into media, CNN Portugal proved its immediacy and relevance from day one. In the first month, the site reached 10 million visits, 20% of the population watched daily, and CNN Portugal became the country’s leading news channel.
