Aos Indiferentes

Câmara Municipal de Lisboa

In 2020, Lisbon became European Green Capital — the first Southern European capital to earn the title, recognized for its leadership in mobility, clean energy, green spaces and its commitment to carbon neutrality.

To bring this achievement to life, we created the city’s signature, manifesto, logo and the concepts behind several public activations. The goal was to turn an institutional title into a movement people could understand, feel and join.

A large white banner with text and logos, displayed on a building facade, promoting the Lisbon European Green Capital 2020. The banner features a large stylized green and black logo, with the words "Aos Indiferentes" (To the Indifferent), and a poem in Portuguese. Several smaller images show different angles of the banner outdoors in an urban setting.
  • Lisbon-themed green glass trophy with a black graduation cap on top, mounted on a wooden base, awarded at the Europe Green Capital 2020 event in Lisbon.
  • A collage showcasing branding and promotional materials for Lisbon's European Green Capital 2020, featuring various posters, merchandise, and display installations with stylized green and black logo, leaf motifs, and thematic images.
  • A man in a suit shaking hands with an elderly man in a suit, who is sitting and receiving an award on a stage.
  • A man in a suit holding a plaque and smiling while holding a flag that reads "Velledor 2020," with a logo featuring a stylized green leaf and blue stars.
  • Two men in suits at a podium, one holding a trophy and the other clapping, during an outdoor awards ceremony with several women standing in the background.
  • Two men in suits on stage, one holding an award, smiling, with a dark background and a logo in the top right corner.